Analyst, CVM Analytics (Supervisory)

  • MTN NIGERIA
  • Aug 08, 2018
Full time Information Technology

Job Description

  • Assist in the development, implementation and measurement of various Below the Line campaign programmes that focus on customer retention and customer life-cycle management. He/She will leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.
  • Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy on the network
  • Identify opportunities within the base for revenue optimization and campaign management with the aim of developing relevant programmes to address these opportunities
  • Monitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaigns
  • Design and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-up
  • Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
  • Ensure no revenue dilution as a result of campaign activities
  • Provide support to campaign segmentation analyst as required.
  • Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
  • Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
  • Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
  • Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle
  • Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management and analytical needs
  • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
  • Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.
  • Responsible for developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the network
  • Manage the implementation, tracking and measurement of marketing campaigns
  • Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
  • Regularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluation
  • Execution of overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategy
  • Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are a churn risk that require an intervention
  • Take ownership of the Go to market process, ensuring all processes and customer journeys are designed and followed
  • Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
  • Perform any other duties as may be assigned by the Manager, Campaign Management

Job Condition

  • Normal MTNN working conditions

Experience

  • Minimum of 3 years’ experience in an area of specialisation; with experience working with others
  • Experience working in a medium sized organization
  • Experience in Database/Direct Marketing or Product Management in telecommunications industry
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
  • Expertise in experimental test design
  • Experience with major campaign management platform(s) within telecoms industry
  • Demonstrable data-mining, analytical skills and segmentation techniques
  • Experience in Data Mining & Analysis tools such as (R, Knime, SAS and MS Excel)
  • Experience in using Business Intelligence tools for data insights generation such as (Power B', MS Power point, MS Excel)
  • At least 2 years' experience in CVM practices and campaign management
  • Experienced using predictive modeling techniques and methods suc as (Decision trees. random forest, KNN, Regression and Machine Learning.

Qualification(s)

  • First  degree in any related discipline
  • Fluent in English
  • BA, BEd, BSc or HND.

Knowledge, Skills & Attribute

  • Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

Salary

Negotiable